You know those hot and steamy days of summer. All the buildings look as though they are dripping like melting ice cream. Then comes an oasis: the ice cream truck itself.
On those hot days, Tom Gesior of Garwood, N.J., can just look into his garage at his cool 1966 Ford Good Humor ice cream truck and pull out an ice cream bar. Yes, the truck is still stocked with treats, and it delivers them — along with many memories — to enthusiastic crowds, young and old.
Good Humor began in Youngstown, Ohio, during 1920. Harry Burt put a chocolate coating on vanilla ice cream, used a stick for people to hold it and froze the concoction. To sell them, Burt assembled a fleet of 12 street vending trucks with freezers and bells. From there, the business took off.
The name “Good Humor” came from the belief back then that a person’s humor or temperament was related to the humor of the palate or a person’s sense of taste.
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